Paid Ads Profitability Checker

Find out if your ads are actually profitable, in about 5 minutes.

Not profitable by platform metrics. Profitable in a way that accounts for your margin, your targets, and what it's actually costing you to acquire a customer.

Numbers are EVERYTHING

Most brands spending on paid ads have a rough sense of whether things are working. ROAS looks okay. Spend feels manageable. Results are inconsistent but not obviously broken.

The problem is that "okay" isn't the same as PROFITABLE. And without the right numbers in front of you, it's almost impossible to tell the difference.

That uncertainty is expensive. It means you can't confidently push budget when things are working. You can't diagnose what's wrong when they're not. And every decision you make is based on feel rather than a number you can actually defend.

The Paid Ads Profitability Checker is a FREE tool that takes your actual business numbers and tells you what's really going on.

It calculates your profitability ceilings, your revenue gap, the monthly spend you'd need to close it, and where your conversion rate and customer lifetime value are either helping or quietly working against you. Everything updates in real time as you adjust the inputs.

It doesn't give you a score. It gives you numbers you can act on.

ARE YOUR ADS ACTUALLY PROFITABLE?

Try it — are your ads actually profitable?

Put in three numbers and see your profitability ceilings instantly. Unlock the full profitability checker to find out exactly what they mean for your business.

Your numbers
Average order value £75
Gross margin 45%
Current CPA (leave at 0 if unknown) £0
Max CPA
£—
The most you can spend acquiring a customer and stay profitable on the first order
Min ROAS
The minimum return on ad spend needed to break even at your current margin
Your profitability status
✓ Your CPA is within your ceiling
Your current CPA sits £12 below your ceiling, which means you have room to scale without losing margin. Here is what that means for your revenue targets and how much you should actually be spending...
What do your numbers actually mean?
Unlock the full profitability checker to see your status, understand your revenue gap, and find out exactly what it would take to hit your targets.
Full profitability checker
The full tool shows your complete picture — revenue gap, required ad spend, LTV ceilings, and live modelling across every variable.
Your ceilings
£34
Max CPA
£61
Max CPA with LTV
2.2x
Min ROAS
Your gap
£18k
Revenue gap
240
Orders needed
£4.1k
Required spend
Your ads
⚠ £12 over ceiling
Monthly ad spend
Current CPA
Your customers
✓ Strong LTV
Returning customer rate
Orders per customer / year
There's more to the picture
The full tool factors in your revenue targets, customer lifetime value, conversion rate, and timeframe — giving you a complete view of what your ads actually need to do.
LTV ceilings Revenue gap analysis Required spend calculator Live scenario modelling Conversion rate impact

Remove The Guesswork

That's a fraction of what the FREE FULL PROFITABILITY CHECKER covers.

The complete tool runs every number that matters across your ads, your website performance, your customer value, and your targets, and shows you exactly where the gaps are and what it would take to close them.

Who Am I?

Hey I'm Dean, I’m passionate about helping brands who are serious about growth.

I love offering a service that supports brands getting started with paid ads, because I wish this existed when I was figuring it out myself. Not everyone is ready for deep strategic partnership, and that's fine. But everyone deserves professional support that's structured properly from the beginning.

That said, what really lights me up is the deep work.

Getting into the numbers. Crunching forecasts. Building plans. Working closely with founders who want to understand what's actually driving performance, not just hand it off and hope.

While many people in this industry are looking to remove themselves from delivery and scale their teams, I want the opposite. I want to work closer with clients. I want to be embedded. I want to make a real difference.

Because that's what actually moves the needle when scaling.

Understanding the business deeply enough to make commercially sound decisions. Planning far enough ahead that you're not constantly reacting. Building systems that compound performance over time.

That's the work I care about. And that's what working together looks like.