Your Numbers Don't Lie.

Find what's actually breaking your performance.

Adjust the inputs and watch everything update. The numbers that matter most are the ones most brands never calculate.

Ad Profitability Checker — The Hubb
Revenue & targets
Start with where you are and where you want to get to.
£
Please enter your current monthly revenue
£
Please enter your revenue target
Please select a timeframe
Your business fundamentals
The numbers that determine what you can actually afford to spend on ads.
Take your total revenue over a minimum of 90 days and divide by the number of orders in that period
£
Please enter your AOV
Revenue minus product cost and fulfilment
%
Please enter your gross margin
What % of customers buy again
%
Please enter your returning customer rate
For repeat buyers only
Your current ad performance
Be as accurate as you can. If you're unsure of a figure, use your best estimate.
£
Please enter your monthly ad spend
% of visitors who purchase
%
Please enter your conversion rate
Cost per acquisition. Leave blank if unknown.
£
Here's what your numbers actually say
Your ceilings — what your business can afford per customer
These are the numbers your campaigns need to stay within to be commercially viable. If your actual CPA is above these, you are losing money on every customer you acquire.
Max CPA
First transaction only
Max CPA with LTV
Including repeat value
Min ROAS
To break even on margin
Your gap — what it takes to hit your target
Based on where you are now and where you want to get to. Adjust the sliders below to see how changing your inputs moves these numbers.
Revenue gap
Additional revenue needed
Orders needed
To close the gap
Required monthly spend
Over your timeframe
Your ads
Monthly ad spend
Current CPA (leave blank if unknown)
Your website
Conversion rate (%)
Average order value (£)
Your customers
Gross margin (%)
Returning customer rate (%)
Average orders per customer per year
Your targets
Revenue target (£/month)
Timeframe

Let's talk about what these numbers mean for you

You've got the data. Now let's turn it into a clear picture of what's actually happening with your ads — and what needs to change to move the numbers in the right direction.

Let's have that conversation →

This tool is provided for informational purposes only. All outputs are estimates based on the figures you enter and should not be relied upon as financial or business advice. The Hubb accepts no liability for decisions made based on the results generated by this tool.

Now The Guesswork Stops

Most brands running paid ads are making decisions without a clear reference point. They know roughly what they're spending. They have a sense of what's coming back. But they've never calculated the ceiling, the point at which every pound spent stops making money.

That ceiling is in here. So is the gap between where you are and where your targets actually need you to be, the monthly spend required to close it, and exactly how your conversion rate and customer value are either working for you or quietly inflating every cost in your account.

If something in your results has surfaced a question you don't have an answer to, that's usually a signal worth paying attention to.

Your Numbers Raised a Question.
Let's Answer It.

I work with established e-com brands as a fractional paid ads partner. Not an agency, not a freelancer, I sit inside the business on a retained basis, anchored to your numbers rather than your spend level, with a single focus on making your ads structurally profitable rather than just active.

If what you've found in this tool has raised something worth talking through, the link below is the right next step. No pitch, no proposal, just a straightforward conversation about what your numbers mean and whether there's something worth looking at together.