Paid Ads without
the Guesswork
We work alongside you as a fractional paid ads partner, embedding into your business to bring structure, confidence, and long-term planning to Meta & Google Ads, so growth feels predictable rather than reactive.
Brands Scaling with Confidence
When Paid Ads Stop Feeling Reliable
Paid ads reach a point where they technically work, but no longer feel reliable.
Spend increases, results fluctuate, and confidence starts to drop. The data is there, but it is hard to trust. Decisions feel rushed. Scaling feels risky. Profitability feels fragile. Growth slows, not because ads are broken, but because there is no clear system guiding what to do next.
This is usually the stage where brands realise they do not need more tactics. They need more clarity.
What Paid Ads Look Like When They are Structured Properly
When paid ads are structured properly, everything feels calmer.
Decisions are made with confidence. Spend is backed by clear reasoning. Performance becomes easier to understand, and scaling stops feeling like a gamble.
Working with us means paid ads become something you can plan around, not react to. You know what is driving results, what needs attention, and where the opportunities actually sit, which allows growth to happen deliberately rather than emotionally.
A Different Way of Working
This is not traditional agency management.
We act as your fractional paid ads partner, working alongside you and your team rather than operating in isolation. That means we are involved in planning, forecasting, and prioritisation, not just execution.
You are not handing ads over and hoping for the best.
You are gaining an experienced paid ads partner who understands your numbers, your margins, and your wider business context, supported by a team that helps deliver against that plan.
How We Turn Ads Into a Predictable Growth System
Over the last few years, we've formalised what was being done instinctively into a structured framework.
This framework has been shaped by scaling an e-com brand to £250k per month with a 3-person team, combined with years of applying the same commercial thinking across client accounts at different stages of growth.
It's built on 4 pillars and follows a progress-based journey, not a time-based timeline.
The 4 Pillars
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Clean account structure. Branded vs non-branded separated. New vs existing customers tracked properly.
Performance measured against margins, not vanity metrics. Decisions made on real signals, not inflated results.
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Max CPA and Min ROI ranges are defined. Spend decisions aligned with margins and cash flow.
Scaling is tied to profitability. Clear understanding of what success actually looks like for the business.
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Experimentation is necessary, but intentional. Account changes are deliberate, not constant.
Creative testing has a clear purpose. Enough time allowed for changes to settle before conclusions are drawn.
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Performance compounds when decisions are made with foresight. Seasonal planning based on real data.
Product launches are planned in advance. Budgets allocated by opportunity, not fixed monthly limits. Year-over-year insights are used to guide future decisions.
The Journey
Progress-Based, the goal isn't short-term spikes.
It's predictable, repeatable performance.
This framework follows a 4-phase journey:
Phase 1: Foundations
Account structure, clean data, stabilisation. Bringing the account up to professional standard. Ensuring data clarity.
Phase 2: Optimisation
Understanding what actually drives conversions. Building confidence in decision-making. Moving from reactive to controlled.
Phase 3: Scaling
Controlled growth aligned with seasonality. Scaling within agreed guardrails. Allocating spend by trading period, not fixed monthly budgets.
Phase 4: Compounding
Year-over-year analysis. Refined forecasting. Forward planning. Using a full year of data to make the next year easier, clearer, and more profitable.
Built By a Founder Who's Been There
The Hubb is founder-led and built on real e-com experience.
The approach isn't theory or platform-led optimisation. It's practical, margin-aware decision-making, applied through paid ads.
Shaped by:
- Scaling a his own e-com brand to £250k per month with a 3-person team
- Building a fulfilment business, processing 1,000+ orders daily with 4 people
- Winning Young Entrepreneur of the Year (2020)
- Buying, restructuring, and scaling a digital agency
- Learning the hard way what sustainable growth actually looks like
This is what it means to think like a founder, not a marketer.
What Working With Us Delivers
When you work with us, you get:
Confidence in spend decisions
Clear understanding of what drives results, not just which numbers moved up or down.
Reduced volatility and reactive changes
Intentional decision-making backed by structure, not constant tweaking based on weekly performance.
Controlled, deliberate scaling
Growth aligned with your commercial thresholds and seasonality, not arbitrary monthly budgets.
Ads that support profitability rather than add stress
Performance measured against what actually matters to your business: margin, cash flow, and sustainable growth.
A fractional paid ads partner who thinks like a founder
Someone who's responsible for forecasting, communicating with your team, and getting everything needed to do the job effectively.
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"My experience of working with Dean and his team has been really positive. Google Ads totally baffle me so it was definitely something I couldn’t take on myself. They have been amazing at all the information with me every month and achieving a decent Roas"
Jo Horder
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"Google ads were new to us as a brand we we had hopes of increasing our average order and conversion on the site and were blown away by the results, in particular the ROAS that we achieved which has topped 30+ and barely dipped under 15!"
Caroline Gardner
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"Sales are up 69% on the previous 7 days, and 171% increase on traffic from Facebook"
Lucy
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"We've more than doubled our ROAS in the past few months"
My Wren
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"We've tried for months to increase our sales and reach more clients through our efforts on social media and the existing client database without much success, but within just a few weeks of using The Hubb, our sales have double, then trippled and now still increasing every month. The team is reachable, always happy to explain qeustions and are on top of every calender event. We have a really good experience using 'The Hubb's' services :)"
DRK Crafts
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"The results, Chloe has achieved are simply INCREDIBLE! She secured an excellent ROAS within weeks and this has improved each month. I wouldn't hesitate to recommend The Hubb."
Abi Haplin
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"Working with The Hubb has been a great step forward for my business and I couldn't be more impressed. The team quickly got to grips with my business, my tone of voice in emails and my loyal customers. "
Kat Paterson-Browne
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"Thank you for the update, great news on the high ROAS. Let's look at increasing/doubling spend"
Genevieve Sweeney
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"Our ROAS was down at around 2.5 for about 8 months, but after Christmas we are steady at around 4/5. We are looking forward to seeing what happens once their unique software kicks in now that it has sufficient data to start analysing our last few months' results."
Graham Dawson
Start With a Conversation
If you want paid ads to feel clearer, calmer, and more predictable, the next step is a conversation.
This is a fit-based engagement. Not every brand is right for this approach, and that's intentional.
We'll discuss where your ads currently sit, what you're trying to achieve, and whether the way we work makes sense for your business.
No obligation. No pressure. Just a straightforward conversation about whether this is the right next step.
